Mario Testino is one of the world's most influential and celebrated photographers. His work is defined by elegance, beauty, style, irreverence and contradiction. Prima secured strategic partnerships for the exhibitions "In Your Face" and "British Royal Portraits" on the Boston Museum of Fine Arts (MFA) with both Swarovski and Stuart Weitzman.

The partnership benefited MATE, Asociacion Mario Testino, a non-profit cultural organization based in Lima, Peru (Mario's place of birth) that aims to promote progress through art and culture.