Pret A Diner is an ephemeral dining experience crafted for cultural enthusiasts, urban explorers, music lovers, global nomads and food fanatics.

The concept matches culinary delicacies prepared by a team of Michelin Starred Chefs and cocktails blended by world renowned mixologists, all served in astonishing environments, designed to arouse and overwhelm the senses. The "pop-up" restaurants are filled with cutting edge art, architecture, music and provide a temporary home for young, lifestyle-driven, urban creatives the world over during key local events such as Fashion weeks, Art Fairs, the Film Festivals, etc.

Prima is currently developing a commercial strategy for Pret a Diner, connecting it to brands that can become interesting long-term partners to expand and further develop the platform.